What Starwood Cafe Reveals About Your Morning Coffee That You’ve Been Misled About

Tue, 05 May 2026 08:23:39 +0000

What Starwood Cafe Reveals About Your Morning Coffee—Things You’ve Been Misled About Morning coffee is more than just a routine—it’s a ritual, a moment of calm in a chaotic day. But how much do you really know about the coffee served at your favorite Starwood cafes? For years, we’ve relied on coffee knowing fresh, rich, and perfectly roasted—yet hidden details reveal a story far more complex than most realize. At Starwood Cafe, transparency has transformed how we think about morning coffee, exposing truths many consumers have been unintentionally misled about. ### 1. The “Freshly Roasted” Claim: Not as Recent as You Think When you walk into a Starwood Cafe, you expect coffee roasted just hours—maybe minutes—before service. While Starwood does emphasize freshness, industry insights reveal that beans often spend several days in storage after roasting before being used. This practice secures consistent quality across locations but tempers the idea of ultra-fresh, “day-old-from-the-roaster” beans. Starwood’s transparency efforts now include days-of-roast labeling, empowering you to make informed choices.