Wed, 06 May 2026 15:24:43 +0000

Beyond the Logo: The True Spirit Hidden Within Subaru’s Legacy When most people think of Subaru, the logo—a circular emblem featuring a soaring polar bear—immediately comes to mind. It’s a symbol recognized worldwide, synonymous with reliability, all-wheel drive innovation, and rugged outdoor capability. But Subaru’s legacy is far more than a single graphic on a grille. Behind this iconic emblem lies a rich story of engineering passion, environmental responsibility, and a deep-rooted commitment to freedom, exploration, and human connection. # The Origins: A Drive for Independence Founded in Japan in the 1950s as Furuno Precision Industry, Subaru’s journey began with a vision: to build vehicles that empower real people. The company’s early years were marked by innovation—most notably, developing all-wheel drive systems before most competitors recognized their value. This technological leap wasn’t about popularity; it was about solving a practical need to keep vehicles moving through challenging terrain and harsh weather. From this foundation grew Subaru’s core philosophy: function meets purpose.