Tue, 05 May 2026 04:58:12 +0000

KUSAKABE Unveiled: The Hidden Trend Taking Over Japan in 2024! In 2024, Japan’s cultural and lifestyle landscape is shifting in fascinating and unexpected ways—through a quietly powerful trend known as KUSAKABE. Though still under the radar internationally, this movement is rapidly gaining traction across social spheres, design circles, and everyday life. If you’re curious about what’s truly shaping Japan this year, KUSAKABE might just be the phenomenon propelling the nation into the future. ### What is KUSAKABE? KUSAKABE is more than a trend—it’s a holistic aesthetic and mindset rooted in simplicity, sustainability, and mindfulness. Emerging from urban creative hubs in Osaka and Tokyo, the term KUSAKABE (苔寒べ) loosely evokes imagery of soft moss (kusa) in cool, quiet places (kabe), reflecting a deep connection between nature’s subtle beauty and modern simplicity.